2. The competitive priorities of Southwest are its people - both the employees and the customers. The company cares deeply about it people and tries to match its people and the culture.
3. Southwest is not for all traveling customers. Business travelers do not love its simple and basic services. It has only one class of service and no meals, except beverages and snacks.
5. The culture of humor has made the airline fun for both the passengers and the employees. The fun makes the company very attractive for employees and passengers, thus, Southwest needs to maintain its culture of humor in order to be more attractive.
6. By not charging for luggage, Southwest does not miss out on easy money. This is part of its low cost approach that has made it popular within the industry.
7. The success of Southwest airlines is attributed to its strong management and the happy workforce. The management has always avoided anything that would increase the costs or complicate its basic travel position. The company’s workers are highly unionized. They have never had strikes, and are the highest paid in the air travel industry.
8. The company doesn’t offer international flights. It’s localized within USA and only operates in 37 states with 72 destinations. There is also lack of segmented sitting options. Besides, its cargo and freight services are limited. The company’s dependant on only one producer bars it from enjoying the services of other producers. In future, the company can broaden its operations (increase the destinations and operate internationally) and provide segmented sitting options.